the beautiful underbelly

I recently visited Synergos Social Entrepreneur, Rabee’ Zureikat, who runs the Zikra Initiative, an exchange tourism project in Jordan that works with the Ghor Al Mazra’a community in the Jordan valley and urbanites, usually from the capital city of Amman.

“Believing that riches and poverty come in many forms,” says Rabee, “I therefore decided to capitalise on the positive aspects of the local community, as well as those found in the capital. I had to look for what people have, not what they lacked.”

Zikra is Arabic for “memory”– the project reminding people of what they are and from where they come.


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